One Message - Many Channels
Companies have evolved from joint web-print channel promotions to interactive mobile multi-channel marketing - enabling information exchange and consumer communities around brands...
The challenge is to develop a meaningful, open, and transparent marketing consummer dialogues, while managing the company’s image...A well-thought integrated marketing concept combines web, mobile, and print marketing tools with key messages delivered accross media, diminishing the risk of being unable to control campaign's output - versus marketing tools that were created on the spot.
Offline marketing tools are another part of the marketing puzzle. Print marketing collaterals are also a gateway of the company's business strategy, helping its product line to differentiate from competitors...
Here's a selection of Off Line Marketing projects I have worked on during previous roles:
- Development of strategies & direct marketing concepts
- PR Strategy Creation and Press Relations
- Event Management from Inception to Delivery
- Business Plan Development
